Coming out live today is the website for Tom’s latest film, “Whiter Other”. Unlike other film websites, WhiteOther.com is an innovative mystery website that offers viewers the opportunity to solve a set of clues in order to get the code needed to view the film.
When asked why he decided to launch the website in this way, director Dan Hartley stated, “the inherent problem in generating interest in short films is their length. With this website we set out to create a lot of additional content, to give the audience an opportunity to explore the greater world of White Other.”
While attempting to solve the code, viewers will be led through a series of video clips, news reports and audio files from a variety of real and fictitious events. “We’re hoping to raise the bar in terms of what can be achieved in short film promotion but also use the internet as a means of expanding and populating the universe that the story is set in, therein creating the opportunity for White Other to develop into a feature film,” states Hartley.
The code will be released for film viewing on November 19th. In the meantime, check out WhiteOther.com and see if you can solve the mystery behind White Other. You never know, the clues could be easier, or harder than you think.