Last week, CUPRA released a new advertisement. In this commercial for their car, Tom Felton plays the driver who is looking for a car. The video is brilliant, but see for yourself…
CUPRA introduces ‘The Chosen One’, a new global campaign placing the driver at the centre and built around a defining idea: it is not the driver who chooses the car, but the car that chooses the driver.
‘The Chosen One’ is inspired by the wand selection scene at Ollivanders in Harry Potter’s and the Philosopher’s Stone that has shaped the collective imagination of an entire generation. Starring acclaimed British actor Tom Felton, known for portraying Draco Malfoy in the famous saga, the campaign explores the connection between driver and car through instinct, identity and belonging.
credit: Cupra
I’ve always been into cars. Not just how they look, but how they feel. You know when one just clicks.
This time… it felt like it chose me. #thecarchoosesthedriver #ad
Tom Felton steps into a space inspired by the legendary shop scene from Harry Potter and the Philosopher’s Stone. Here, instinct takes over. No overthinking. No specs. Just that moment when something clicks. Not every car is meant for you. But one is. And when it happens, you’ll know. Sometimes, it is not the driver who chooses the car, but the car that chooses the driver.
credit: CUPRA