Universal Studios Announces Diagon Alley Coming In 2014

The Wizarding World of Harry  Potter - Diagon Alley Rendering

In a press release sent out today, Universal Studios Orlando officially announced the Diagon Alley expansion that will open in 2014. The Wizarding World Of Harry Potter- Diagon Alley will be located in the Universal Studios Park joining Hogsmeade which is located in it’s sister park Island Of Adventure.

THE ADVENTURE CONTINUES:

THE WIZARDING WORLD OF HARRY POTTER – DIAGON ALLEY

IS COMING TO UNIVERSAL ORLANDO RESORT

‘London’ and Diagon Alley Will Come to Life at Universal Orlando in 2014

World’s First Centrally Themed, Multi-Park Experience

ORLANDO, Fla. (May 8, 2013) – Building on the global phenomenon that is The Wizarding World of Harry Potter, Universal Orlando Resort and Warner Bros. Entertainment today announced an expansion of historic proportion with the entirely new themed environment,

The Wizarding World of Harry Potter – Diagon Alley.

Scheduled to open in 2014, the world’s first centrally themed, multi-park experience expands The Wizarding World of Harry Potter across both Universal Orlando theme parks and allows Universal’s creative team to bring an unparalleled vision to this unique project. The new area will bring to life some of the experiences and places found in and around London in the Harry Potter books and films, offering brand-new adventures for fans and theme park guests from around the world.

Diagon Alley and ‘London’ will be located within the Universal Studios Florida theme park, which is adjacent to Universal’s Islands of Adventure theme park, where guests now experience Hogwarts and Hogsmeade. The new area within Universal Studios will be just as expansive, immersive and authentic as the existing themed environment.

And – just like in the books and films – guests will be able to travel between ‘London’ and Hogsmeade aboard the Hogwarts Express.

Work on the new area is already underway. When complete, it will feature shops, a restaurant and an innovative, marquee attraction based on Gringotts bank – all directly inspired by the fiction and films.

More details on The Wizarding World of Harry Potter – Diagon Alley will be released over time.

To bring Diagon Alley and ‘London’ to life, Universal’s creative team is working closely with Warner Bros. and the production design team from the Harry Potter films – just as it did for Hogwarts and Hogsmeade.

“I’m so pleased that The Wizarding World of Harry Potter has proved so popular to date, and I’m sure that the attention to detail in creating the new Diagon Alley area will make this an even better experience,” said J.K. Rowling.

“We are continuing the journey and adding an entirely new level of adventure,” said Tom Williams, Chairman of Universal Parks & Resorts. “And we are bringing the same drive, commitment, enthusiasm and innovation to this project as we did to the first.”

“We are thrilled to offer the legions of fans the opportunity to embark on this new journey and experience Diagon Alley as it was brought to life in the books and films,” said Brad Globe, president, Warner Bros. Consumer Products.

“Our vision is to create two amazing theme park experiences that combine into one, complete, magical journey,” said Alice Norsworthy, executive vice president, marketing and sales for Universal Orlando Resort.

The Wizarding World of Harry Potter – Hogsmeade opened at Universal’s Islands of Adventure in June 2010 as a fully immersive Harry Potter themed environment – bringing to life the bestselling books by J.K. Rowling and the blockbuster feature films from Warner Bros. Since that time, it has become a global phenomenon, entertaining millions of people from around the world.

Visitors to The Wizarding World of Harry Potter are swept into the adventures of Harry Potter. They can tour Hogwarts castle, shop in Hogsmeade and dine at the Three Broomsticks. They can soar above Hogwarts with Harry, be chosen by a wand at Ollivanders, sample Butterbeer and much more.

About the Harry Potter Series

Harry Potter continues to be a global phenomenon. Each of the seven books by author J.K. Rowling has broken sales records, with the series to date having sold over 450 million copies worldwide and translated into more than 70 languages. The Harry Potter films, produced by Warner Bros. Pictures, have grossed more than $7.7 billion to date worldwide at the box office, making Harry Potter the largest-grossing film franchise in history.

###

About Universal Orlando Resort
There are many ways to enjoy your Orlando vacation, but there is only one place where vacation becomes adventure: Universal Orlando Resort. It is a unique destination featuring two theme parks, Universal Studios Florida and Universal’s Islands of Adventure, three magnificently themed on-site hotels and a nighttime entertainment complex. It’s the only Orlando destination where you are not just entertained – you become part of the most exhilarating entertainment ever created. You can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, battle aliens alongside Agent J, and help Shrek save Princess Fiona in Shrek 4-D. Now open: the new, heart-warming and hilarious Despicable Me Minion Mayhem ride. And coming soon: Transformers The Ride-3D.
Universal Orlando Resort is part of NBCUniversal, a Comcast company.

About Warner Bros. Entertainment

Warner Bros. Entertainment is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms. A Time Warner Company, the fully integrated, broad-based studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD, digital distribution, animation, comic books, video games, product and brand licensing, international cinemas and broadcasting.

HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR.

Stay tuned to Feltbeats for more news on the upcoming expansion!

Tom Felton Skips Hogwarts and Walks Around Hogsmeade

AttractionsMagazine has posted another video of Tom Felton And The Gang of Guy [mostly] Gryffindors walking around the Wizarding World Of Harry Potter. A lot of you will notice some similar shots [the eating of the sweets, the drinking of the butterbeer, the walking out of Hogwarts (don’t skip school!)], but this video actually goes more in depth with their tour. Thank you, Attractions Magazine!

And Enjoy.

Draco Malfoy’s Muggle Alter Ego, Tom Felton, was at The Wizarding World of HP. this Past Week. Here’s What Went Down.

From copious media attention, I’m sure that you’ve no doubt gathered that last week was the much anticipated grand opening of the Wizarding World of Harry Potter in Orlando, Florida. While Feltbeats set up a Live Coverage Feed of what was going on in Orlando, we also had Feltbeats Army members there at the scene. Their reports should be here shortly. Meanwhile, here’s what happened in other news:

First, some of the cast members decided it would be a good idea to regale the audience with their siren-like voices. However, Tom Felton declined, humorously answering that, since he was a “professional singer” he rather wouldn’t like to “embarrass” his fellow friends and cast members. Noble, I’d say!

Secondly, the cast came crashing into the opening ceremony courtesy of one Stan Shunpike, another Ernie Nolastname [oh, actually it’s Prang. Who knew?], and their-ever handy big purple Knight Bus [Hopefully, no one got sick]. But by their exuberance in leaving the slightly insane bus, I would assume they were very grateful to come back on solid ground. They even invited that Death Eater Draco Malfoy in a show of future unity! Of course, Harry Potter and Ron Weasley must always break the rules, and, again, they graced the audience with their heroic entrance via our much loved, seemingly restored, second almost-sentient, and favorite Harry Potter car ever, the now-wild, blue Ford Anglia. Which, this time, did not crash into a Very Angry Tree Of Any Sort. They then Lumos Maxima’d [Sorry Dead Latin Language] the whole of Hogwarts Castle into existence – with a little help from the audience – and suddenly musical fireworks erupted – thank you Weasley Twins [and John Williams]. But all of this couldn’t happen until the cast made their way across a magical red carpet, of course. And Tom met up with the Feltbeats Girls.

Thirdly [that word sounds strange], The cast had a brilliantly, unlike-England day while they walked around in the overwhelming heat of Florida [Thankfully it wasn’t The Wizarding World of Harry Potter in the Sahara Desert, although I hear they have a lot of flying carpets there, and there would be plenty of space to expand the world, have a Diagon Ally, and put Florean Fortescue’s Ice Cream Parlour, at least. I hear the Sphinx is fond of ice cream.] While they were there, they ambled over to the Three Broomsticks and had themselves a little Q&A session otherwise known as a Press Conference. No, Rita Skeeter wasn’t present, I’m afraid, though I’m sure there were lots of insects around. I certainly hope none of those antlers belonged to Prongs.

Fourthly [That sounds even stranger than thirdly], The Giant Hogwarts Envelop that was supposed to admit everyone into Hogwarts, for their advanced, just right, or late magical education, was flapping in the early morning humid breeze when the Hogwarts Express – magically not so sentient [a sentient train *shudders*] – came whistling in, and the cast members came out to welcome everyone inside. Thankfully, it appeared that Draco Malfoy took Professor Dumbledore up on the offer he presented him while on the Astronomy Tower in sixth year. Oh, yes, the envelop had already “opened” by then and winning schools were able to go into the park first, led by the cast members.

Fifthly [That’s the strangest one yet], Tom Felton came back home, posted a new twitter picture, and, drinking orange juice, he lamented that he really misses butterbeer [it’s probably not Floridian OJ, otherwise… okay, no, I’d want butterbeer too.] and Honeydukes. Which leads to this question: when you had to drink butterbeer on set, what exactly were you drinking? But Draco never actually drank butterbeer, not in front of a camera, did he? I guess I’d have to ask someone else… coughhinthintcough.

In Written News:

  • About the park, Tom Said, “And here we are, a dream come true … They’re going to keep the candle alive, so to speak.” About end of production: Felton recalled the production officially ended when someone got on a megaphone and announced simply, “Thank you for your services.” Read the whole interview here on ABC News.
  • On People.com: “If I ever get a bit homesick, I have somewhere to come now,” Felton, who plays Harry’s foe Draco Malfoy, says of the park, which recreates everything from Hogwarts castle to The Three Broomsticks pub in painstaking detail. “It’s incredible.”
  • Ahhhh, it seems the babies still hate Tom. From the Orlando Sentinel: Tom Felton, who plays Draco, is accustomed to being the baddie. “I had a lovely child wlak up to me yesterday and say ‘I hate you,’ ” he said. “They all come with hugs and kisses for these two [Radcliffe and Grint], but none for me.”
  • Article at Walleetpop with tiny segment of Press Conference video.
  • Theme Park Insider got to speak to the actors in the press conference. See their answers.
  • Confessing that he didn’t go up on stage to sing, like Rupert did, Tom told CFNews13, “I didn’t want to embarrass anyone. You know, I won’t lie, I’m a professional singer.”
  • The Sun Interview. He says: “It’s crazy being back on the shelf. I forgot all about that. The last time I auditioned I was about 12” and [On immortalizing HP] “I wasn’t supposed to say anything, but we’ve all got lightning bolts on our [Location for Spanking]. No, I’m joking. But I did try and talk them into it.”
  • From the Press Association: Tom Felton on Aging [Not too fun on second and third day] and Astoria [Played by Jade].
  • From The Telegraph: Tom Felton said that, “he thought WWoHP worked ‘because it’s a combination of technology and subtlety, asking you to discover things rather than shoving them in your face’.” A simlar quote can be find in this article from the Guardian.

In Video News:

Tom Felton on The MSNBC’s The Scoop [Red Carpet Interview]-

Lumos Maxima –

Press Conference –

Grand Public Opening of the WWoHP-

Even More Videos-

 


In Pictures:

Tom Felton With Some of Our Feltbeats Girls On WWOHP Magical Red Carpet
Right After “Lumos Maxima” – Tom Felton Still Looking At the Castle 🙂
After The “Lumos Maxima” Scene
Tom Felton At Press Conference
Tom Felton and Various Gryffindors Sample Treats
In Muggle Clothing and Brown Hair [some may call it Incognito], Draco Malfoy Accepts Albus Dumbledore’s Entreaty For Safety

For a Load More Pictures, please see our Gallery.

For Pictures from the Feltbeats Girls’ Adventure, click here.

 

Remember, Our CoverItLive feed will be available for viewing so that, if you wish, you could get minute-by-virtual-minute playback of what exactly went down during this past week, including all of our crazy conversations!

If you joined us this past week, either on CoverItLive itself, on twitter, either tweeting at the park or loading us with awesome comments and pictures and news articles that you’d found, or in any other way, thank you for making this past week memorable and awesome. I still want more feedback on how exactly pumpkin juice tastes like.

I would also like to heartily thank all the providers of the videos, articles, and pictures that we are able to show all of you guys in this post, with a special thanks to AttractionsMagazine for providing many of these clips. Thanks.

And with that: “Nitwit, blubber, oddment, tweak”!

 

[If you find that I’ve missed anything, please don’t hesitate to contact me at Tick-Tock@Feltbeats.com, contact the site in general at Feltbeats@Feltbeats.com, or just comment below with what I missed. Thanks for all of your help in advance.]